Social Media Strategy Training
£425.00 Plus VAT (per person)
Have more than 2 delegates? Talk to us about our closed group courses.
Delivery Method
Open Public Courses – Virtual Delivery Only Closed Group Courses – Face To Face and Virtual Delivery
Business Benefit
You’ll learn why it’s so important to understand about the depth and breadth of social media and its drivers; what they can do for you, and how to use them for your own social media marketing success. You will understand how and why other businesses, organisations and brands are using Long Tail Marketing techniques in social media, and how to use best practices to react to problems when they arise.
Who Should Attend
This course is for those tasked with:Developing a Social Media Strategy.Using various techniques for engaging their readers.Positioning their organisation as an expert in its field.Individuals who are looking to develop a structured social media plan that integrates with rest of their marketing plan.
Learning Outcomes
Social Media Overview
Principles of Social Media
Legality and Ethics behind using Social Media
Types of Social Media: Twitter, LinkedIn, Facebook, Blogging.
Creating a Social Media strategy for your brand
Course Content
Current marketplace
Trends and latest developments
Basic principles behind using Social Media
How to create a dialogue & relationships through Social Media
Delivering trust and the Importance of honesty and integrity
Communication forums – blogs and discussion groups
Ethics – the laws behind Social Media and best practice guidance
Introduction to Blogging:
Keywords, phrase integration, writing styles and structures and maximising the potential of links
Introduction to Twitter for Business:
Discover how other businesses use it and how you can copy their successes
Find out how best to navigate the platform, quickly and easily, for the biggest success
Learn the dos and don’ts
Introduction to Linked In:
Find out how to boost your credibility, reach, leads, traffic, sales and grow your network
Introduction to Facebook:
Business page vs. a personal profile
How to set up a Facebook Page and gain fans
How to use Facebook apps – Photos, Tags, Events, Groups
How to Book
Dates below represent open public courses only. To book this course, please select an available date and click the book now button below to complete the booking. Have two or more people to train – you may consider a closed group course. Contact us on [email protected] to discuss specific date and delivery requirements.
Measuring The Success
The purpose of your training is learning new skills and/or changing behaviour. We can help you measure this!
To evaluate how successfully the attendees are doing this, delegates can attend a Workplace Implementation session during the skills transfer period. The cost of the session is £595+VAT delivered virtually and lasts for 2.5 hours.
During the Workplace Implementation session the individuals will either on a 1-2-1 basis or as a group discuss the challenges and successes they have experienced during their skills transfer period.
This will include what they are doing differently as a direct result of the training and how this has positively impacted the organisation.
This is an excellent way to encourage the learning, support the skills transfer into the workplace and act as a measure to evaluate the training.
We compile this information into a report so that you have evidence of your return on investment.